Another of his interview, that has gems in each of his answers. He talks about Apple’s Focus, Strategy, Employees, Work Style, Ups & Downs. Click here for the link. Some key takeways:
- Make products you personally want to own.
- Consultants/Market Researchers Excuse! Never hire a consultant, just make a great product.
- Focusing doesnt mean saying Yes to thing in focus, instead it’s saying No to hundred other ideas. Pick Carefully.
- Recruit People who are in love with your company, then everything else would take care of itself.
- We didn’t want to get into any business where we didn’t own or control the primary technology because you’ll get your head handed to you.