Can you have a ‘Code’ to Culture?

Apparently Yes. The author Clotaire Rapaille provides historic,socio economic and other factors to analyze the buying & spending patterns of various cultures with a focus on the American Culture. A goodread if you are interested in understanding consumer behavior.

Few excerpts :

“Americans champion entrepreneurs because they are our most aggressive identity seekers”

“America has never produced a world class classical composer, but has successfully exported rock,hip-hop and R & B – the music of adolescence-to every corner of the globe”

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

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