No,I am not claiming TATA is truly innovative.This technology has been there since long,even in Auto sector.However it was the Nano which actually brought it to limelight.Innovation need not necessarily mean creating something ‘new’ which stares right back at you,but also those which actually solve an existing problem.In this case Nano is truly innovative.Even their distribution and service model is unique.Instead of transporting and hoarding their cars in fancy showrooms and passing these cost of maintaining to the consumer,they would ship modular packages which would be assembled locally,thus not only reducing the logistical nightmares but also generate employment.
How does TATA build a car within 2500$,check this article in BW.
Another trivia about Nano,it has been named in the “Dozen most important cars of all times“!!! by TIME magazine.
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